The Handsome Introductory brochure leads with timeless imagery and emotive words to tap into our audiences’ love of cycling. While most start-ups are arriving with single page spec sheets filled with geometry, we chose to communicate that a Handsome Cycle is one consumers could not only fall in love with but afford. More than images and words on the page, this brochure communicated the commitment of the new company to create a book that had the weight and printing quality of an established brand.