50,000feet partnered with a leading distributor of luxury appliances to create a new brand called Monark Premium Appliance Company. As part of the integrated brand strategy assignment, 50k named the new company, created the logomark and identity system and designed and developed supporting applications to launch and grow the brand. The result is a distinctive entry in the luxury home appliance category—brought to life through a brand, business and marketing framework that creates one of the largest distributors of home appliances and positions Monark for further expansion.

50k created the name and identity of the new company to differentiate the brand as leading the category in both service and selection, introducing Monark with a book that establishes the foundation on which 50k continues building the Monark brand and outlining the mission, vision and values that have enabled the company to take flight.

The brand book further aligned internal stakeholders around a central go-to-market message, helping frame up a distinctive brand voice and vocabulary to maintain a cohesive, consistent expression within the premium appliance space. Since the brand introduction, Monark Premium Appliance Company has already begun to expand its footprint, and the brand book has acted as a primer for associates in new locations.