Golden Dragon ale is targeted to males from 20 to 28 years old. The word mark simultaneously connotes the wildness and nobility of the dragon, and is coloured gold implied by the name. The word mark and dragon illustration work together to serve as an emblem. The contrasting black background enhances the gold colour in the product title. The elegant decorations studded around the emblem are rich blue to give a sense of luxury and a little exoticism.