Pepsi celebrated the collaboration with Shanghai Fashion Week SS2019 by providing unique consumer engagement experiences and launching a limited edition Pepsi Black can.
This year, the creative manifesto for Shanghai Fashion Week was about 'individuality' and centered around the message that creativity is an inner force for bringing change. Pepsi has always provided pop culture experiences and supported creative expression. Integrating this year's "creative manifesto" into the design of maximum cola, Zero Sugar Pepsi, Pepsi created a limited edition can exclusively for SHFW. The bright blocks of color collide with the iconic black design, establishing a unique expression of art.
At Shanghai Fashion Week venue, consumers were embraced by Pepsi experiences, including Pepsi booth, Pepsi lightbox, and the great taste of maximum cola, Zero Sugar Pepsi®.