Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
The visual identity has a strong point of view. It is tonally inspired by the passionate attitudes of historical and current champions of progress. Challengers of the status quo. By bringing this attitude of urgency and impact to life visually, iShares is more likely to connect with all types of investors, from personal to professional. Keeping things clear, punchy and to the point is meant to increase those chances.
The system is meant to work globally across all markets, while also being compatible and complementary to the new BlackRock visual identity.
Our new iShares VIS is loud, vibrant, and full of personality in an otherwise conservative sector. The illustration style and iconography are both graphic and telegraphic. Photography, deliberately presented in stark black and white brings sophistication and balance to a colorful system. Tone of voice is key. It’s smart, empowering and witty where appropriate.
Unexpected combinations of the above create a distinctive, refreshing brand identity in an undistinctive category. The new identity launched in the US market in May 2019 and will be rolled out globally over the year.
The new identity launched in the US market in May 2019 and will be rolled out globally over the next year. So far it has been picked up by several publications and is being used to inspire an upcoming campaign for the brand.
“With this reimagining, we now have a category-busting visual identity that brings our purpose and mission to life, breaks through the industry’s ‘sea of sameness’ and establishes iShares as an accessible partner committed to investor progress.” -- Alex Craddock, Managing Director and Global Chief Marketing Officer for iShares.