Our brief was to create a new identity for an award-winning public house and eatery.
Our brief was to create a new identity for an award-winning public house and eatery. The solution was to use the client's name as the basis for the identity. We set about creating an identity using the B and 1 in a manner that could work as a logotype, a roundel and a stand alone symbol. The identity is intentionally monotone allowing for it to translate successfully across various collateral using cost-effective solutions, including rubber-stamping and embossing which can be done in-house by the client.
The end result is distinctive, appropriate and memorable.