Trane has always been known for being the “strong” brand—able to run through anything. We were tasked with telling a deeper story of the extreme testing every Trane product goes through to become that unstoppable force.

From freezing temperatures, extreme heat, and pouring rain, every Trane is tested to run through anything. But we wanted to prove that unstoppable doesn’t just describe the products. Trane is also made up of people who never settle for good enough. So, we created a campaign that didn’t just focus on the extreme tests that push their products to the breaking point. We also highlighted the engineers behind them— the ones who are always pushing to create better, quieter, more reliable or more efficient products.

The campaign is running through the summer and results are pending, but so far Trane has seen a 6% increase in unit sales and a 6.2% increase in aided awareness—a large jump for an already well-known brand.