Philadelphia Youth Orchestra Winter Concert Poster
The Philadelphia Youth Orchestra commissioned Paone Design Associates to produce its Winter Concert Poster Series. This year, the PYO repertoire included Saint Saëns’ “Symphonie No. 3 avec orgue.” This masterpiece, originally written in two movements, provided inspiration for the poster's artwork, where chromatic patterns play a pivotal role in both movements. Each singularly powerful voice of the organ is presented as color moments in the poster — a subtle, darker role in the first movement, and a noble and powerful role at the end of the second. The visual structure is supported by a bold typographic base representing the counterforms of the number three. In addition to the illustration, PDA created the orchestra's proprietary typeface which is utilized as a display font in the posters and program books.
This communication was well received in both print and digital media applications, resulting in increased ticket sales and performance attendance.