Raise awareness of the Five Star Bank brand and gain market share by moving Five Star into consideration as an attractive community-based alternative to other banks.
We wanted to recognize that their customers are not only planning for the future, they are already busy making tomorrow a reality, and that they just need a little help getting there.
To bring the "Today is tomorrow in progress" campaign to life we collaborated with Italian illustration studio, Bomboland, and developed a fully integrated campaign of concept driven cut-paper images.
The brand campaign gained much visibility, and a great response with its launch during the Olympics. The campaign will continue to roll-out hundreds of more tactics through-out the year.