The assignment was to redesign an existing magazine and demonstrate clear typographic and editorial design skills by creating a new masthead, grid, type pairings, imagery (photography and illustration), folio, departments, a feature story, etc.
Approach
PLAZA is a Scandinavian magazine centered around fashion, design and lifestyle. The masthead reflects the nature of it's name, as the letter "L" flipped into the "P" creates a sense of unity and connection. The metallic foil quality of the masthead highlights the high-profile content within, while the energetic photography is eye-catching and alluring.
Results
This editorial solution reflects the goals of the magazine while maintaining a beautiful visual style that both sets them apart from their competitors and is recognizable by their consumer base.
