The goal was to take the equity of the old logo and carry it through to an updated logo that conveyed their digital presence and removed the clunkiness. After sketching a solution to fix the awkwardness of the Z, I created the logo with the typeface Anteb which I modified. This helped keep some of the quirkiness of the old logo but gave it a digital feel. A heavy update on the stationary and receipt. The current stationery is typically an 8.5 x 11 sheet of paper folded in half to fit into the box. The solution I came up with was using an A5 sheet that cleaned up the look of the receipt, I also added hierarchy to help customers to easier find their order number and info.
