Kate’s pride, so well concealed in her daily life, pours unstoppably into her fine flavoured spirits. However, her existing branding did not live up to the quality of her premium tipples – so she asked us to put that right.

There are two sides to Kate’s character – the ‘darker’ one only emerging in her drinks. So to tie the two together, we used the seven deadly sins to segment the range. Each sin relates to an aspect of the product, and cleverly aligns with Kate’s unswerving passion for concocting liquid perfection.