To create a logo that represents the fitness app, FitHub, that acts as a hub for users to connect any wearable device. The logo needs to be active and embody fitness and "coming together (hub)."
Approach
Create a form that activates fitness and movement. The mark also needs to include the user's wearable device and a central hub.
Results
A typographic mark that combines two fitness wearables ("F's") to a central hub (the middle counter H).
