In Japan, many companies have not allowed sideline work for a long time, and even now, there are many companies that do not allow sideline work other than full-time employment. "Addtag" has been a pioneer in this business environment. This is a company that provides clients with high personal job skills as a side business. For this start-up, I was asked to create the logo to represent the company.
With a view to a new way of working in a new era, a hashtag has been incorporated into the logotype. For the symbol mark, I designed the tag with the letter "A" as a motif. It is my hope that our individual abilities will be recognized in the new society.
"Addtag" is a business that allows individuals to make the most of their abilities. This is to make working people more rewarding. It also leads to purpose-branding. Their great challenge continues.
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