To develop an industry-leading online annual report – embracing some of the latest developments in web technology – to offer visitors an engaging, informative and immersive experience.

We set out to establish a new benchmark in digital reporting. Taking content from the printed version of the report, our aim was to create an online report which was easy on the eye and effortless to use, while still meeting the demands of all our stakeholders. We also focused on enhancing usability and improving the overall user experience. As AkzoNobel’s prominent resource for financial information, we remained keenly aware of the importance of presenting all the information clearly and making it easily accessible. At the same time, we stuck to our design principles in order to showcase the site as a digital ambassador for the company.

Opening with a dynamic "waterfall" design, the highly interactive website features extensive use of infographics and intuitive functionality to present the company’s financial results and sustainability performance in an eye-catching, yet comprehensive, manner.
Utilizing cutting-edge animation design, it includes a series of videos, which readers of the print version can access via Layar technology. Other key features are an interactive chart generator and animated charts and diagrams.
Simultaneously issued as an iPad app, the online report fully embraces the stylish presentation of the print version while offering visitors an enhanced user experience through the use of responsive design techniques.
Easy to navigate and pleasing on the eye, the website also makes the full annual report accessible via dedicated pages, presenting important information in a format which is effortless to read and simple to use.