Honest Tea: Honesty Expert

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Award: Honorable Mention

Professor: Mel White & Kevin O'Neill; Kevin O'Neill; Mel White

School: Syracuse University, The Newhouse School

Student: Spencer Krimsky, Shawn Depaz

Category: Advertising; Beverage

Country: United States of America

Award: Honorable Mention

Professor: Mel White & Kevin O'Neill; Kevin O'Neill; Mel White

School: Syracuse University, The Newhouse School

Student: Spencer Krimsky, Shawn Depaz

Category: Advertising; Beverage

Country: United States of America

Title: Honest Tea: Honesty Expert

Assignment

Challenge: Connect Honest Tea's organic process and core values to a larger consumer base.

Approach

Solution: Portray Honest Tea as an "honesty expert," able to spot lies anywhere and everywhere.

Results

Result: Taking over every aspect of a sporting event, from on field reactions to your time in the bathroom, we were able to connect the brand to a larger, and entirely new, consumer base.

Contact Information

Company Name: Syracuse University, The Newhouse School

Phone: 9546144777

Email: spencer.krimsky361@gmail.com

Website: www.spencerkrimsky.com

Address: 12341 NW 9th Street
Plantation, FL
33325

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Competitions

Professor: Mel White & Kevin O'Neill / Student: Spencer Krimsky, Shawn Depaz

Assignment

Approach

Results

Contact Information

Graphis

Honest Tea: Honesty Expert

Professor: Mel White & Kevin O'Neill / Student: Spencer Krimsky, Shawn Depaz

Assignment

Approach

Results

Contact Information

Related Entries

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Honest Tea: Honesty Expert