Ready Moves, LLC is a partnership of two brothers with a great idea - create an easy-to-use fitness program for women. They worked with Holly Perkins, a respected trainer and fitness expert, to create a holistic program that combines exercise and diet in a multi-level system that keeps users motivated and engaged.
The project started with mood boards to focus the look and feel of the brand. Chase also named, tested and finally trademarked the “Baladea” name. The design of the logo and packaging was inspired by cosmetics packaging; minimal and elegant.
The inside of the kit is filled with color. Each disc in the DVD book is a different color representing a different segment of the program. The directional color palette is carried through onto the workout calendar, nutrition guide and program guide.