The challenge: Connect to an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago.

For parents, one of the many things they are responsible for is their children’s education. However, setting aside time to do homework with your child can be a struggle.

That's where Learning Curve comes in. Learning Curve is a tutoring service curated by leading educators working with Amazon for children and teenagers from Kindergarten to 12th grade. The app works directly with various Amazon devices, creating an in-home, 1-on-1 tutoring experience with "Ms. Alexa."