Traffic(k) Signs - Graphis

Traffic(k) Signs

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Award: Silver

Agency: GSW New York

Client: The Covenant House New York

Art Director: Nicholas Capanear

Category: Print; Public Services

Country: United States of America

Award: Silver

Agency: GSW New York

Client: The Covenant House New York

Art Director: Nicholas Capanear

Category: Print; Public Services

Country: United States of America

Title: Traffic(k) Signs

Photographer: Alejandro Burset

Main Contributor: The Covenant House New York

Illustrator: Saddington Baynes

Copywriter: Ron Larson

Assignment

Spread awareness about sex trafficking in NYC

Approach

We created "New Traffic(k) Signs", intentionally designed to appear like classic New York CIty traffic signs.

Results

increased awareness of sex trafficking

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