The assignment from Punch Marketing was to design a poster that would 1) celebrate SonicAire's recent facility relocation, and 2) encourage employee attendance at the company picnic.
Approach
SonicAire makes powerful industrial fan systems that control dust and fiber. My approach was to take their signature product--recognizable to every employee--and put it to an unexpected use.
Results
While the poster helped remind employees to attend, their primary incentive was undoubtedly the Carolina barbecue.
