In ancient China, golden phoebe was used exclusively by the royal family and the people would be guilty of using it. Today, we are committed to breaking down barriers of tradition and modernity, therefore, the royal cultural elements of the Forbidden City, as a creative inspiration.
Difficulty 1：The traditional incense tools of Asia-Pacific culture, the incense stick and the incense tube are two independent vessels, corresponding to burning incense and storing incense respectively. Modern life advocates practical minimalism. How to break the tradition and combine two incense tools into one?
Difficulty 2: The performance and reshaping of historical culture requires innovation, but also needs to ensure that the original brand culture and product experience will not be separated from the original historical and cultural soil?
It combines the two functions of incense tube and incense stick into one utensil, which is include storage and burn incense at same time. structural design is based on the bolt-type design pulled by western firearms, and combining the traditional oriental dovetail structure.
we implemented the cloud pattern of The Nine Dragon wall of the Forbidden City in Beijing. With elaborate creation and re-design, we established it as a brand auxiliary pattern component , increasing the vividness of the brand .
the top cover is opened, and there are elaborate incense inserts made of precious wood wrapped in black environmental protection paper. With the refraction of the light, the whole incense stick will continue to show different patterns and luster, which is a unique characteristic of Gold Phoebe wood.
The product design and packaging design of this product have obtained China's national innovation invention patent, patent number: ZL 2019 2 0111503.4；Patent authorization announcement date: December 24, 2019; inventor: KE, EN.
This product has been widely praised in the tea ceremony and incense collection industry, and received good market feedback.