The Athletic Multi Tri-System is described as an all-in-one system which will provide the athlete with an all day replenishment of necessary vitamins and minerals lost during physical activity. My approach was to make the human body like a phone battery, where the product would be continuously recharging the athlete for the next half of an extreme workout (i.e. long distance running, rowing, biking, hiking, and rock climbing). For the background images I scanned in images from the National Geographic magazines and also used photographs from Sarah Mellberg with her permission. The MRI logo is modified for this advertisement. The foreground imagery and text were rendered through vector art.
