We worked closely with Carlsberg to help them develop a totally new craft beer offering for their trade portfolio – Crafted explains to the trade the benefits of added value craft and specialty beers and gives tips on staff training, serving and presentation.
Approach
The Crafted Handbook features authoritative beer writers and includes a wealth of noteworthy information and statistics from the world of beer – all presented in an exquisitely fashioned book. It offers a glimpse into the world of brewing and the pub trade through the use of case study photography and artistic branded graphics that can be used for POS. An embossed mock leather cover, with an elasticated fastener gives a sophisticated finish to this craft beer fountain of knowledge.
Results
The hardback book is created as a permanent reference tool for everyone who wants to learn about this new wave of beers (young and old). Over 28 beers are featured, including beers from the UK, Europe, USA and the rest of the world.
