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We are introduced to numbers through the study of Mathematics and are taught to make only quantitative associations with them.The design communicates, in a purely visual, qualitative and non-mathematical sense, a specific idea of quantity and quality that a numerical sign can represent. The posters charge numbers with poetry and unravel a unique, inner beauty that challenges their intrinsic mathematical nature.
2:TWOTaking advantage of symmetrical letter-forms, T, W and O which mirror-reflect perfectly into their complete whole, the poster illustrates the binary, dual nature of the number 2.
5: By virtue of its position in the number series (1 to 10), five has a centeredness. If five occurs in the middle, this position must reflect in some way on its form. The poster explores the idea of the whole in the part.
8: An octave in music has eight steps. These eight notes can, therefore, create a sound loop with the first and the last key being the same. The poster visually illustrates the sound loop of an octave (in music). Created by continuous mark-making and beeping by a programmed lego-robot’s looping the journey of 8 on paper.
10:ONE ZERO10 is the turning point in the whole; the last number in the series of the first ten and the first in the series that leads to infinity (10, 11, 12...) - The poster on the number 10 brings to life qualities of completeness and a beginning.
Having investigated many of these ideas as a student years ago, some of the pieces were recently published as part of a limited edition collection of posters promoting our work approach at our consultancy.