The assignment was to create a well-rounded brand in whatever industry we select. We started by looking at problems in some of the industries and considering how we could create something to solve those problems.

We decided that women’s health was an important topic to us, as we have some experience with things like birth control, period tracking and the symptoms associated with those topics. We thought there could be a better way to keep track of and understand women’s health through a mobile app which would give users clarity as to how consistent their cycles are, give reminders to take medications, and predict symptoms for upcoming periods so you know what to expect among other functions.

Together we have designed an app which is usable by everyone. It keeps track of and offers answers to many of the questions you might have about your bodily functions. In addition to this, it offers a neutral and fun color scheme which does not include the heavy use of pink or flowery images as many competing apps tend to use.