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TD Ameritrade was in need of an exciting way to launch their redesigned internal Exchange web interface. So, with the newly revamped site we created an entertaining way for employees to see the transformation from the old interface to the new, with the creation of the Better Bot robot, by demolishing the old interface, then rebuilding it with the speedy quirkiness that kept viewers engaged live as the site was rebuilt right in front of them, showcasing the new interface design. Along the way, employees where also engaged with learning points to the new navigation that everyone could understand.