The assignment was to create three print ads for a consumer good.
I chose Duracell batteries as my product. My goal was to convey that they are very long lasting, but in a unique and funny way (as every battery makes this same claim). This led me to come up with the big idea that Duracell batteries last so long it's annoying.
Based off of this, I created three print ads that comedically convey that long lasting batteries have long lasting impacts.