The assignment was to do a rich and inclusive portrait and lifestyle photoshoot featuring a day in the life of real sales, finance and operations executive and leadership professionals. The goal of the shoot was to fill a gap in existing imagery focused on women and people of color. In this case an executive who is indigenous. She wore her own clothes and jewelry. Celebrating her unique self was also an important outcome.
Our why: What lies at the heart of the Microsoft Cloud isn’t complicated code or powerful microchips or massive datacenters—it’s human possibility. It’s real people using Microsoft technology to bring their best ideas to life. And because this technology is used by people all over the world, we seek out and welcome diversity in our photo shoots, both in front of and behind the camera. The resulting imagery is candid, honest, and—whenever possible—unretouched. Crooked smiles and deep laugh lines are portrayed with honesty and warmth. Moments of deep concentration are depicted with clarity and compassion. When creating photos for Microsoft Cloud, we remember that the Microsoft Cloud isn’t, ultimately, a technology story—it’s a people story. And our photography must capture that in all its unfiltered glory.
