Support the launch of the new CT9080 18 V Brushless Impact Wrench, creating excitement in the sales channel and with customers requiring a level of toughness and dependability in the tools they use to complete their job. These customers cannot afford to compromise with their go-to, high-performance, heavy-duty impact wrench.
The CT9080 was designed to deliver the industry’s most powerful and durable impact wrench. Built tough inside and out with uncompromising standards, it delivers unwavering performance under the demanding conditions of a technician’s shop. In a category leaning heavily on product features, we chose to create compelling, disruptive, conceptual communications that the male-dominated target audience would certainly appreciate while relating to the unflinching personality of this tool.
Communications supported the product launch and were met with great enthusiasm with the field sales staff and franchisees. That momentum carried through to a successful launch to technician customers. Communications also extended beyond the trade show environment to point-of-sale, social, collateral, and other tactics.