This is an identity system project for the Comm Des 4: Identity Systems class at ArtCenter College of Design. Annenberg Photospace is a cultural destination dedicated to exhibiting both digital and print photography in an intimate space.
The visual system manifests the dynamic application of the logomark. The logomark represents the gesture while taking a photo, and the negative space that forms a rectangle within the mark symbolizes the positive and negative concept in photography.
The logo mark also serves as a framing device for images to be placed in the rectangular space, and the color palette represents the light and shades in photography.