Starry Churrería of Mexico City needed a brand mark that engaged their current audience and enticed new walk-ins. The exciting and fun nature of their authentic bakery was chosen as inspiration for the logo's form.
The form of the churro is a dynamic shape to begin with that was further accentuated into the form of a shooting star. The color, warm cinnamon, was chosen for its vibrance.
The logo was approachable for people of all ages and successfully increased interest in the business.