Budweiser brews its beer with 100% clean energy that they generate at their wind farms in Oklahoma. They are generating excess energy that they want to donate.
Approach
American farmers are in a crisis. The falling prices of crops means that they are unable to meet their expenses, and struggle with massive debts.
Results
Presenting, Buds of Barley. We power all barley farms across America, making Budweiser a part of every American brewed beer. We launch the campaign with print ads that are placed around the city at bus shelters and in magazines.