The goal of the project was to create packaging for a hard cider company in Grapevine, Texas. The packaging should tie in symbols that reflect the name, Outlaw.
The solution was to create a skeleton wearing a cowboy hat and a bandana. The display typeface reflects outlaw, while the body typeface should be legible and simple.
The packaging is successful because it is legible and conceptual. The skeleton and display typeface represent outlaw and has a fun stylized feel to it. The body text is legible and laid out in an easy-to-read format. The project could also be expanded into a branded system with other colors and symbols, representing assorted flavors.