Engage consumers on Halloween with relevant content that is true to the Hyundai brand while also being entertaining and educational for the audience.
Approach
We took a classic horror film poster approach to put a humorous twist on some of the most frightful moments from behind the wheel. We used cheeky movie titles and lines to show how Hyundai’s technology and safety features put drivers’ fears to rest. This approach allowed us to show off Hyundai technology in an entertaining and unique way that clearly demonstrates the benefits. Buckle up for these Hyundai Halloween thrillers!
Results
The posters created for this project were some of the most shareable and relatable ads for Hyundai. Through unique illustration styles and messaging, we were able to break from the status quo of automobile advertising.
