We were commissioned by a local print broker to design an identity for a newly formed direct marketing company focused on business to business communications for government agencies. The need was for a distinct mark that would identify the primary customer group and easily reproduce.
Approach
The approach went quickly from sketch to final execution as the time period for this assignment was brief. The solution was a monogram structure as a silhouette of the American flag.
Results
The result was a timely and well received identity.
