PP+K has been a longtime supporter of the National Pediatric Cancer Foundation. We were tasked with creating an ad for the Yerrid Foundation Grand Slam Celebrity Fishing Tournament program in order to show our support and participation in the event.

Since this ad was running in the Grand Slam Celebrity Fishing Tournament program, we decided to show a trophy fish displayed on the wall with a “little” twist. Instead of showcasing a typical huge stuffed fish, we featured a really tiny one and revealed how at this fishing tournament it was the littlest ones who mattered the most. In the process, we revealed how those small children and their immeasurable courage should inspire everyone to support the National Pediatric Cancer Foundation.

People couldn’t help but notice this unusually tiny trophy fish. Many applauded how we brought to light the real heroes at this fishing competition. That is, the littlest ones who exhibit the strongest spirit and most bravery of all.