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Create an identity for a new American restaurant which captures the artisanal and vegetable forward seasonal menus and the style and elegance of the clientele at the Central Park South neighborhood setting.
Master sheet menus in delightful earthy tones allow for nightly updates based upon the offerings of the local producers, farmers and artisans. Light watercolor illustrations mark the seasonal vegetables.
Fashion BV pattern reflects the style of the restaurant, bar and hotel.
Delicate typography and flourishes represent the love and care in creating the menu and preparing, plating and serving the food and drinks.
Approachable yet elegant logo, pattern and identity adapted to menus and collateral as well as website.