National Resources, a real estate and investment firm, asked Mermaid, Inc. to update the brand identity and collateral materials for the Glass House Townhome Collection, a new, modern townhome and condominium development located directly on the Hudson River.
For the brand positioning, we capitalized on the development’s direct waterfront location. We showcased the residences’ modern design and proximity to the Hudson River with a vibrant blue abstract texture which brings to mind the refraction of light through water or glass. This texture is showcased on the landing page of the site, where it appears translucent over a video featuring both drone & still photography of the development. The texture is also used throughout the site to keep the riverfront location & lifestyle top of mind.
This elegant new branding campaign elevates the profile of the townhome collection, and establishes the Glass House as an exciting new choice on the Hudson Riverfront.