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To create a directory listing yachts available to charter through Edmiston. Specifically, we needed to create a luxury, eye-catching book even more outstanding than the previous year.
We devised the concept of a top 100 list – and created the Edmiston E100. Using the list of yachts Edmiston had available for charter, as they are the among the finest luxury yachts in the world, we researched and established which yachts would make up the E100. We presented this as the definitive list of the 100 finest yachts to charter in the world. We also included destination information from independent travel journalists in the directory to differentiate the brochure from merely a listing book and add value. We then packaged and produced it to the highest standard to enhance its longevity.
We created a marketing concept that can stand alone and be continually updated throughout the year, a constantly evolving list of 100 of the finest yachts to charter. This luxury high end brochure was distributed to over 5,000 consumers in the ultra high net worth market.