Brooklyn Brewery pulls inspiration for their eclectic flavors from the diversity of their namesake borough. Though this vibrant culture was reflected in their packaging and products, their web site had fallen behind. The site was built on an outdated platform, which was limiting their brand growth and opportunities for engagement.
Our solution incorporated a bold yet clever and friendly tone for both the copy and visual identity of the site, with an immersive photographic style that helps users get a genuine feel for what it means to visit the brewery, and experience Brooklyn. We created a beer finder tool that helps users discover new beers from the Brooklyn family, and included video interviews, recipes and stories from their legendary brewmaster.
The result was a completely new site that works hard to faithfully embody the brand, and help users discover the unique beers, characters and stories from Brooklyn Brewery.