To bring to life the essence of our campaign–Alive Like You– we knew every touchpoint needed to feel emotionally charged and beaming with vitality.
A bold typeface and lively color palette helped establish the campaign’s vibrant look and feel. We then focused our energy in the digital space by creating a series of online films featuring real stories from our influencers, fans, and brand ambassadors. These compelling, powerful stories helped personify the spirit of KeVita by showing the world that we are alive like you.
The same people from our films were showcased in our out-of-home. This helped establish a local feel, while building credibility and authenticity with new consumers.
The overall approach was pulled through simple banner ads that that visually communicated the liveliness of the different product offerings in a consistent way in a more product focused context.