Show the world that KeVita Lively Probiotics Drinks aren’t just ordinary beverages. They are living liquids that revitalize you on the inside, so you feel alive on the outside.
To bring to life the essence of our campaign–Alive Like You– we knew every touchpoint needed to feel emotionally charged and beaming with vitality.
A bold typeface and lively color palette helped establish the campaign’s vibrant look and feel. We then focused our energy in the digital space by creating a series of online films featuring real stories from our influencers, fans, and brand ambassadors. These compelling, powerful stories helped personify the spirit of KeVita by showing the world that we are alive like you.
The same people from our films were showcased in our out-of-home. This helped establish a local feel, while building credibility and authenticity with new consumers.
The overall approach was pulled through simple banner ads that that visually communicated the liveliness of the different product offerings in a consistent way in a more product focused context.
Our campaign has had big visibility and made a huge impact. With millions of impressions and hundreds of thousands of engagements, ‘Alive Like You’ is living proof that when you combine energized design with compelling content, powerful results bubble over.