Swipe Night created a cultural moment that disrupted the norms of dating, entertainment and beyond, reclaiming Tinder’s throne as the dating-app innovator.
Millions tuned in.
More viewers than the entire 2018/2019 seasons of some of TV’s most popular shows, including Saturday Night Live and The Bachelorette
The premiere had 4x the viewership of the pilot episode of HBO’s Gen Z hit Euphoria
It enhanced their Tinder experience.
26% increase in matches over a typical Sunday night
12% increase in messages among matches in the US
Culture took notice in a big way.
4 billion earned impressions
1640% spike in Twitter mentions of Tinder upon release
Dubbed everything from “Product? Experience? TV Show?” to “The Future of Dating” reinforcing its first-of-its-kind and hard-to-classify nature
Named “one of the most innovative video companies of 2020” by Fast Company