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Create a poster inviting the community and potential donors to come together for a Kentucky Derby Viewing Party — with the purpose of raising awareness and funds for the ALS Association Wisconsin Chapter and local Multiple Sclerosis chapter.
Design a moving poster that invites the viewer into the world of the Kentucky Derby and a great social cause through the use of engaging typography and imagery.
The event raised $17,000 and drew 300 attendees. Both attendance and funds raised exceeded the prior year event.