LoveBeer is an ongoing beer education and awareness campaign that Andrews Distributing runs on a regular basis. The LoveBeer International Festival campaign was created to raise awareness and increase sales for all of the international beer that Andrews distributes. The big idea was centered around international travel stickers. We loved the idea of conceptually traveling around the world tasting great beers, then getting a beer travel sticker to slap on your suitcase. Each travel sticker was designed to feel like the country or region it's from, but with an added beer iconography twist. Event posters, stickers, and collateral were created to transform the many different areas that the campaign was promoted in.
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