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75% of the world’s food derives from five animals and twelve plants. The client wanted to highlight some of the alternative food sources on this cover while playing up the cheeky title.
The cover needed to draw the buyer in with something unique. The solution is artistic, hip and uses color to draw in the eye.
The publisher felt the cover design would lend itself to a very strong shelf presence. The book has generated lots of dialog in this diet/food category.