Change the way YouTube is perceived from simply being a source of entertainment to a worthwhile platform.
Approach
YouTube is a great source of learning. From opening jars to playing the guitar, you can learn so much from YouTube. Let's remind everyone of the role it plays in people's lives.
Results
Place YouTube frames all over the city with a search engine box that reminds people in real time how the task they're performing can also be learnt from YouTube.
