The objective for this assignment was to take your favorite snack brand and craft a print advertisement for them. I selected Goldfish and began an in-depth analysis of the brand's rational and emotional benefits to narrow down a direction.

I found that the core of Goldfish was encapsulated in fun, endless possibilities, and snacking ease. I communicated this by hand-arranging a shark and some other fish, tying the concept to the "snack attack"–when one would be the most likely to go for a bag of goldfish–to an imaginative canvas where the goldfish snack are not only the epitome of the snack attack but the most creative and fun way to satisfy it.