My goal was to design a poster that encourages pro-environmental responsibility and awareness. I was invited by VIDAK to participate in this international poster exhibition on the subject of design and the environment. My previous experience consulting with U.S. based construction companies gave me insight into the significant impact and importance of continued green building advocacy.

By creating a visual connection between the tools we use and the outcomes we intend, the image creates a positive message for the building community to adopt emerging best construction practices.

The poster promotes understanding through familiar associations that become memorable and effective visual communication by reducing complex ideas through combinational imagery.