Vimagua is a local water company. In addition to distributing piped water, one of its missions is to promote activities and develop products that encourage water savings.
Approach
We have created an annual calendar, illustrated with 12 challenges for the youngest. Each month has a character - a detective - who discovers ways to save water.
Results
We produced hundreds of calendars that were distributed by all classes in the region. The teachers emphasized the educational importance of this playful object, and the younger ones began to take action to save water.
