The main objective was to build a recognizable brand image and promote the up and coming business.
Approach
The final outcome for this project utilizes sleek typography, grayscale imagery, and playful color use.
Results
The poster series alludes to the salon’s well known hair coloring services by creating an ombré effect with the brands main color and the grayscale imagery. The chosen imagery and taglines communicate the brands fierce, edgy attitude and helps it successfully market itself in the local beauty industry.
